Our Purpose

Every great partnership starts with shared values - here are ours. Our Purpose and Values is what drives us, guides us, and keeps us focused on helping you win.

Purpose

We make colours: To inspire expression and choice through colours.

At Alps Chemicals, we believe colour is more than just a visual experience. From the shirt you wear to the shoes on your feet, the colours you choose reflect your personality, mood, and identity.

Our purpose is simple: To enable self-expression through colour. Whether it’s a bold red, a calming blue, or a vibrant yellow, we provide the colours that allow individuals to showcase their uniqueness.

We make dyes that help bring these colours to life, empowering people to make choices that resonate with who they are.

Message from Our Director

Chinmay Bhuta

At Alps Chemicals, we believe that colours are more than just shades-they are the essence of life. For over two decades, I’ve witnessed firsthand how the right shade can transform a product from ordinary to extraordinary, and it’s this transformative power that continues to inspire our journey.

Since our inception, we have been committed to providing high-quality dyes that empowers businesses to create products that stand out. With a presence in 40+ countries, we take pride in our strong customer relationships built on trust, consistency, and performance.

As the world evolves, so do we. From enhancing our environmental footprint to improving operational excellence, we continuously strive to align with global challenges and industry needs. Whether it’s being your reliable source for colours, your solution provider or your business ally that make a difference – we want to be that partner.

Looking ahead, our commitment is very simple: to create value that lasts -for our customers, our employees, and the world we share.

Vision

We will become the first choice of manufacturers worldwide when it comes to colouration.

Mission

Bring peace of mind to our customers and help them succeed.

Core Values

Respect

Respect inspires us to treat everyone with dignity, and create an inclusive and positive environment. It guides our interactions, ensures that we value diverse perspectives and build strong relationships.

Integrity

Integrity means consistently practicing honesty, transparency, and ethical behaviour in all our actions. It guides us to deliver genuine value to our customers and stakeholders.

Commitment

Commitment signifies our dedication to deliver excellence, consistently meet promises and exceed expectations. It drives us to pursue our goals, and ensures that we establish trust with everyone.

Giving back to community

At Alps Chemicals, we firmly believe in conducting responsible business practices and creating a positive impact for the society. As a socially conscious organization, we are deeply committed to empowering less-privileged communities for a better tomorrow. Our CSR activities are focused around many impactful causes such as:

Through collaborations with reliable Trusts, NGOs and Partners, we try to maximize the reach and effectiveness of our programs to as many as beneficiaries possible. So far, we have been able to touch the lives of more than 5,000 people.